Customer analytics helps organizations increase the value they generate for their customers, partners and shareholders. It helps them better integrate and more effectively manage their value chain and processes by taking real-time actions. Learn how companies are leveraging advanced analytics to obtain a rich and consolidated view of their customers, enabling them to determine the next best action to optimize customer interaction.
The revolutionary change which Big Data technologies have brought about is in Big Data tools to analyze extremely large datasets that help generate analytic results to augment the intuition of the business leaders and key decision makers of any enterprise.
Unfortunately, most shrink wrapped Big Data App suites come with pre-configured metrics offering standardized, hence non-unique, analytic insights while mining an enterprise’s existing datasets.
However, these same datasets can present a UNIQUELY DIFFERENT perspective just by changing the underlying paradigms for querying and analyzing the same.
OPTIMIZE MARKETING SALES AND SERVICE
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding by adding new interaction models and enhancing channel capabilities. However the challenge for businesses today is figuring out where to invest by determining which capabilities will be most impactful to customers.
Most companies have no shortage of ideas on how to improve the customer experience. The real challenge is to select the right set of initiatives that maximize value, taking into account the dependencies on other elements of the operating model. Making the transition to interactive marketing is a journey that begins with executive commitment to a customer-centered organization. It requires achieving a 360-degree view of the customer, engaging customers in an on-going dialog, integrating this conversation across channels, and enabling all this with a solid, scalable marketing platform that allows you to plan, execute, track, and adjust all your marketing operations flexibly and efficiently. The assessments help you gain new customer insight using time-boxed data analytics designed to provide actionable insights that prove the concept and the value of moving your organization in this direction.
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